Friday, November 22, 2013

In Keeping With Our Values

Recently, an initial contact note from a potential client said: "We want a modest, but beautiful, light filled home that is functional, energy efficient, and in keeping with our values and budget." The values statement caught my eye. Values are defined as the ideals, customs, institutions, etc., of a society toward which the people of the group have an affective regard. These values may be positive, as cleanliness, freedom, or education, or negative, as cruelty, crime, or blasphemy. We design and build buildings that align with our client's positive values every day but we have never articulated the process in these terms. There is even alignment with the positive value examples from the dictionary.com definition above. We build consistently well-ventilated homes using fewer toxins. It yields a cleaner and healthier space. How about enjoying the freedom from heavy weekend maintenance or excessive energy and water bills? We can build that into your home as well. In terms of education, we have made and kept a commitment at our recently designed and built office in Downtown Durham to use the building and its tested performance to educate the community on how this positive example can be repeated. Come to one of our regular tours and learn how a 12,000 square foot fully occupied and conditioned building have average energy bills of $350 per month. Learn how a building can use rainwater instead of city water to irrigate landscape and flush toilets. Learn how the building inhabitants can be more comfortable and productive due to their light-filled and well-designed workspace.

We’ve just recently met the folks who contacted us, so we do not know their values. Well, not yet. They have not hired us. Again, and hopefully, not yet. We look forward to the challenge of matching the design of their home to their values.

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